YouTube Strategies

1. Firstly I'd use the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of my videos, and associate tags (keywords) that are directly relevant.

2. Or I could use a call to action within one of our videos to encourage people to like, rate, comment on and share your videos.

3. I could begin by promoting our videos to the people we know, including  real-life friends, relatives, customers and clients. Asking them to watch our video(s) and share them with their online friends.

4. I'd take advantage of the power and capabilities of the online social networking sites to promoting our videos. As a spokesperson for our company, for example, become active on Facebook, Google+ and Twitter, as well as other relevant services. But I must be sure to create an online presence for our business on Facebook and/or Google+, and then use that presence to promote our videos.

5. Incorporate our videos into our own company’s website and blog.

6. Share links to our videos with our existing customers or clients via opt-in email.

7. Use public relations techniques, such as using press releases to contact bloggers, editors, reporters and producers in order to generate free media coverage for our videos in mainstream media, as well as in blogs that cater to our target audience.

8. Get our videos (and our YouTube Channel page) listed with the major search engines, including Google, Yahoo! and Bing, and then focus on SEO strategies to get the best possible listing placements.

9. Try to collaborate on videos with other companies that are already utilizing YouTube effectively and that are targeting the same audience, but that are not in direct competition with us. This will allow us to capture the attention of our collaborator’s viewers and subscribers.

10. Start promoting our YouTube channel within our company’s printed catalogs, brochures, and sales materials, as well as within its existing traditional advertising.

11. Consider paying for keyword advertising on Google, Yahoo!, Bing and Facebook. Google AdWords for Video is also a very cost-effective and powerful tool for promoting YouTube videos.

12. If we have the budget, hire a YouTube video marketing company to help us plan and implement an online promotional campaign for our videos.