Todorov Levi-Strauss and Vernallis theory

Todorov's Theory: 

- Equilibrium - everything is happy

- Disruption - there's an issue

- Resolution - everything is resolved

How we used Todorov's theory:

- Equilibrium - They are in a relationship before the music starts

- Disruption - get into a fight as the music starts and drowns out into the lyrics, he 'needs something new'. she runs away and gets lost... blindfolded 'why cant you see'

- Resolution - they find each other since he realises that they 'cant fight on their own'

WWW - We followed the narrative theory 
                                                                            EBI - The video had more substance,                                                                                                              .                                                                              making it more appealing to the audience

Levi-Strauss' Theory:

- male vs female

- good vs evil

- black vs white

- These opposites create conflict - he was not interested in the order of events - he looked for deeper arrangements of themes

How we used Levi-Strauss' theory: 

- sight vs blind
- they're both at crossroads - she is blindfolded and struggles through the breakup since she is an emotional wreck but he can see and he enjoys himself feeling the freedom, however he has a realisation and wants her back.
- tonnes of extreme close ups of people with blindfolds - at the end of the song they slowly take them off in realisation

WWW - N/A
EBI - We didn't follow the real concept, and it was too much in chronological order, this made it ineffective.

Vernallis' Theory:

- Music videos have a polyvalent nature which results in the 'story' being less clear.
- The video is a visual response t the narrative/lyrics - making it look more disjointed as it has more than 1 focus. 
- Editing - the music video ill often dispute/break the conventions of continuity editing, e.g. breaking the 180 degree rule.
- Cinematography - establishing shots are often used as well as close ups, style of framing and the movement in time with the lyrics. 
- This also includes Diegesis as it slowly reveals the actions in the video as it may be disrupted with lots of repeating shots making sure that some frames are portrayed as more important than others.  

WWW - We edited it so that it looked fractured and disjointed. It wasn't in chronological order, making the audience think.
EBI - We added a backing track so that we could cut to the beat and link it to the lyrics making it more effective