Final Music video

Magazine Ad

Draft Version 2 Music Video

Rough cut

Shot Lists

Work in progress - raw/test footage

During half term we filmed three rough sequences of videos in three different locations using our main actor and music. This allowed for us to have footage to practice lip syncing and editing with. It also allowed for us to test our music.
WWW- We used somewhat creative locations and varied out lighting.
EBI- We used more creative outfit choices to replicate outfits we would use in our video.

Footage of locations

Editing Practice

Experimenting with creativity - M-E-S

 We believe that our most creative still is the one where the actor is blowing out the candle and the flame has morphed into a different shape, we feel as though the lighting reflects how the actor is feeling. It is important to be able to portray how the actor is feeling through M-E-S as this further installs the concepts into the audience. It allows for the audience to foreshadow events and to gain a better understanding of the preferred reading.
We feel as though our least effective still is the birds eye view of the actor behind the curtain, because it doesn't convey the actors emotions. Also it is not very creative in terms of M-E-S as it does not hold any interesting props or ideas. Furthermore, as the actor can not be seen fully it does not allow for expression to be shown correctly.

Todorov Levi-Strauss and Vernallis theory

Todorov's Theory: 

- Equilibrium - everything is happy

- Disruption - there's an issue

- Resolution - everything is resolved

How we used Todorov's theory:

- Equilibrium - They are in a relationship before the music starts

- Disruption - get into a fight as the music starts and drowns out into the lyrics, he 'needs something new'. she runs away and gets lost... blindfolded 'why cant you see'

- Resolution - they find each other since he realises that they 'cant fight on their own'

WWW - We followed the narrative theory 
                                                                            EBI - The video had more substance,                                                                                                              .                                                                              making it more appealing to the audience

Levi-Strauss' Theory:

- male vs female

- good vs evil

- black vs white

- These opposites create conflict - he was not interested in the order of events - he looked for deeper arrangements of themes

How we used Levi-Strauss' theory: 

- sight vs blind
- they're both at crossroads - she is blindfolded and struggles through the breakup since she is an emotional wreck but he can see and he enjoys himself feeling the freedom, however he has a realisation and wants her back.
- tonnes of extreme close ups of people with blindfolds - at the end of the song they slowly take them off in realisation

WWW - N/A
EBI - We didn't follow the real concept, and it was too much in chronological order, this made it ineffective.

Vernallis' Theory:

- Music videos have a polyvalent nature which results in the 'story' being less clear.
- The video is a visual response t the narrative/lyrics - making it look more disjointed as it has more than 1 focus. 
- Editing - the music video ill often dispute/break the conventions of continuity editing, e.g. breaking the 180 degree rule.
- Cinematography - establishing shots are often used as well as close ups, style of framing and the movement in time with the lyrics. 
- This also includes Diegesis as it slowly reveals the actions in the video as it may be disrupted with lots of repeating shots making sure that some frames are portrayed as more important than others.  

WWW - We edited it so that it looked fractured and disjointed. It wasn't in chronological order, making the audience think.
EBI - We added a backing track so that we could cut to the beat and link it to the lyrics making it more effective 

In depth analysis of another students video

Creative representations using concepts

We chose the clock to show the passing of time and how it was a constant burden that affected peoples lives (this was our concept for these pictures). We are constrained as a society to always feel the need to stick by the guidelines and deadlines of time, whereas these are not necessarily needed for society to function together.

We used the mirror to portray how time is only a figment of our imagination and how all we need to do is break through to see things for real. The chair portrays the waiting that we endure in our lifetimes and how instead we could be doing something worth while. The M-E-S in these images could be improved with planning we could have removed the chair and made the shots even more visually interesting with use of creative props. Furthermore, this would allow more focus to be placed on the key prop (the clock).

4 Different representations