Storyboard changes

this is our initial storyboard which was very basic, had extremely long shots and little lip-syncing 

this is our updated storyboard with flaps to cover the longest segments of scenes and we have also included lots of lip-syncing that will subvert audiences expectations because it will be sung by a girl

Digipak final draft

This is our final digipak plan, because it portrays to the blindness and need for happiness in all peoples life.
The joint up font shows how life is continuous even if you are in a rut, you can get out and strive for greatness.
The flowers signify new life, working with our album name, NOVA.
Behind the CD the harsh words of reality in a graffiti like font show off how life isn't always perfect.

Magazine initial ideas

we chose this magazine ad because it shows the differences between the seeing world and the blind world. it draws in the audience because it is very bold with the 2 china dolls turning away from each other. The Out Now sign is in a bold Arial font so that it is easy for the reader to see.
This is also shown through the vibrant yellow NOVA sign, conveying how important the band as a group is.
the dark side showing hate greed money and poverty explain what life is like without sight to the world
the light side showing love happiness gratefulness and smiles explain what life is like with a sight of the world.

Research into digipaks

I think that the CD's that stand out the most at the HMV store was the Ed Sheeran divide cd because it is bright blue and eye catching in its contemporary style. Another interesting cd case that stood out  is 'our generation' by Tokio Myers since it is blood red and draws in the customers eye, intriguing them. X by Ed Sheeran follows the same design pattern as his divide cd. this is very interesting because they are both in very bright bold colours.


Beautiful Trauma by Pink - As seen in the image above, the graphological features of this Cd are very interesting because it follows the graffiti genre, making it seem rebellious and outstanding to the image behind it. The image of Pink shows her in a oversized pink lined white coat, this stands out and draws in the customer, as well as her studded bodice which contrasts to the oversized jacket since it is tight fitting. The back of this cd contrasts with the front because it is rather dark compared with the right light front. It is the pop genre so the audience would expect a light cover like the front so the back subverts audience expectations.








Reputation by Taylor Swift - This Cd cover clearly shows how Swift is sick of being swarmed by the media, and their opinions are slowly becoming part of her, this is portrayed in the overlapping newspaper articles merging into her image. Because the image is in black and white it conveys how Swift no longer has the joy of life, since her previous album covers have been very colourful and vibrant. The inside left cover shows a side portrait of Taylor swift. This could show her as trying to call out those who called her two faced. since this song genre is pop the audience would not necessarily expect to see it in black and white, subverting their expectations.

Human by Rag 'n' Bone Man - I find this Cd cover the most interesting because it interlinks his persona 'Rag 'n' Bone Man' into the image, making it seem sinister and a lot darker, drawing at where his humanity has gone. However because he has his eyes closed it could possibly portray that he is in a happier place than where he is in reality, this could be very optimistic for a potential customer. Because this is a rap genre the audience expectations have been fulfilled because of the dark cover and gothic lettering, similar with Stormzy's cover of gang signs and prayers.

Storyboard

Shot Lists

Uses and Gratification - Blumler and Katz

Uses and Gratifications - why do people consume media?






If our audience were going to consume our product for entertainment then we would add some type of intertextuality, for example a meme, this was used effectively in the music video Swish Swish by Katy Perry.






If our audience were going to consume our product for escapism then we would make it focus on sight and then at the end breaking free, so maybe smashing a clock or breaking chains.


If our audience were going to consume our product for information seeking then we would make intertexual references to real world events so they could learn about historical events and gain information whilst they watch.



If our audience were going to consume our product for personal identity then we would show through image the main focuses on the idea of identity of the artist and how the song links to how people really feel. This will create an emotive element.