Uses and Gratification - Blumler and Katz

Uses and Gratifications - why do people consume media?






If our audience were going to consume our product for entertainment then we would add some type of intertextuality, for example a meme, this was used effectively in the music video Swish Swish by Katy Perry.






If our audience were going to consume our product for escapism then we would make it focus on sight and then at the end breaking free, so maybe smashing a clock or breaking chains.


If our audience were going to consume our product for information seeking then we would make intertexual references to real world events so they could learn about historical events and gain information whilst they watch.



If our audience were going to consume our product for personal identity then we would show through image the main focuses on the idea of identity of the artist and how the song links to how people really feel. This will create an emotive element.