Brand identity - digipak

we have decided to use the name of the artist that produced the song, Lewis Russell, on our digipak. during our conversation we decided on using the colour yellow to signify new beginnings as this follows the concept of the album about a new lease of life, this is shown throughout the lyrics of his songs and the imagery on the digipak. This links to our audience because by knowing the artist our target audience of teenagers can relate to the lyrics and to the person singing them. the album represents the artist as breaking through to a new beginning which signifies the indie genre. The title of our album will be on the front and well as on the spine. We will also use codes and conventions to have the record label and bar code on the back. but we will also challenge these codes and conventions by having a stranger the front cover.