Ideas for CD case - brain dump

Audience feedback from roughcut

From this feedback we have learnt that we need to improve almost every factor of our music video as it is of poor quality and their are no good camera angles and movements, this means that we will be re-filming almost everything and re-editing the parts that need the most work. This will make our video a success because it shows how we have thought it through and we will be evaluating all of our decisions in the future.

We can also see that our narrative theory does not come through clearly to our target audience and so we will be working on that so that it is shown throughout the music video and not just some clips.

Overall we need to make all of our shots a lot more creative with the mes, cinematography and editing.

Annotated images - Digipak

Rough cut

Analysis of CD covers

AM- Artic Monkeys.
I think this CD is effective as it includes the well know imagery that is seen in the music video for 'Do I wanna know' (https://www.youtube.com/watch?v=bpOSxM0rNPM). This allows for the audience to directly link music videos with the CD cover. The art work on the CD is also affective as it is very individual and creative. However, the CD cover even though it is creative is still very basic in terms of it is only using two colours. In addition the limited colour pallet is very common in artic monkey albums as a lot of their Cd covers use limited colours and black and white. This follows codes and conventions of the indie genre this music is from as most mainstream album covers with have imagery of the artist on. This shows more of a focus of the artist concept of imagery as the band only appear on the inside of the case putting the music before their image. It is also interesting as the front of the album does not include the name of the artist (this is on the back) most stereotypical cases have this.

Back

Front 

Inside

Born and Raised- John Mayer.
This CD cover is extremely effective in terms of the layering and the art work used. This image was initially created by hand as I learnt from a documentary about the creation of the complex design. (https://www.youtube.com/watch?v=XdfreJmK9R4) This cover is also effective as it clearly presents the artist through the album cover. It is also very eye catching which is needed to sell a CD. Furthermore, it is very different from John Mayer's other album art as all of his other covers contain imagery of him. This makes this CD stand out. Furthermore, this case also does not follow the codes and conventions of CDs as the it does not carry an image of the artist. This suggests more of a focus on the music rather than being on John Mayer himself.

Sempiternal- Bring me the Horizon.
This CD cover is creative as it uses a very complex image on the front that has become a very well known symbol of the band. Furthermore, the name of the album 'Sempiternal means eternal and unchanging; the name of the album is highlighted through the imagery shown as the design seems to be unchanging and unchanging. Finally, the colours of the album cover also work well together, however, if it included more colour it would be more eye-catching. This case does not follow codes and conventions of CDS as it does not show the artists and does not include the name of the band or the title of the album suggesting that if someone was looking to buy this album that the image shown is icon enough for them to know who the band was. Furthermore, this CD includes the name of the recording company which is very common for CDS as it allows for the audience to understand the background behind the artists. It also allows for the record label to self promo.

Front

Inside

Back

Research into digipaks

I think that the CD's that stand out the most at the HMV store was the Ed Sheeran divide cd because it is bright blue and eye catching in its contemporary style. Another interesting cd case that stood out  is 'our generation' by Tokio Myers since it is blood red and draws in the customers eye, intriguing them. X by Ed Sheeran follows the same design pattern as his divide cd. this is very interesting because they are both in very bright bold colours.


Beautiful Trauma by Pink - As seen in the image above, the graphological features of this Cd are very interesting because it follows the graffiti genre, making it seem rebellious and outstanding to the image behind it. The image of Pink shows her in a oversized pink lined white coat, this stands out and draws in the customer, as well as her studded bodice which contrasts to the oversized jacket since it is tight fitting. The back of this cd contrasts with the front because it is rather dark compared with the right light front. It is the pop genre so the audience would expect a light cover like the front so the back subverts audience expectations.








Reputation by Taylor Swift - This Cd cover clearly shows how Swift is sick of being swarmed by the media, and their opinions are slowly becoming part of her, this is portrayed in the overlapping newspaper articles merging into her image. Because the image is in black and white it conveys how Swift no longer has the joy of life, since her previous album covers have been very colourful and vibrant. The inside left cover shows a side portrait of Taylor swift. This could show her as trying to call out those who called her two faced. since this song genre is pop the audience would not necessarily expect to see it in black and white, subverting their expectations.

Human by Rag 'n' Bone Man - I find this Cd cover the most interesting because it interlinks his persona 'Rag 'n' Bone Man' into the image, making it seem sinister and a lot darker, drawing at where his humanity has gone. However because he has his eyes closed it could possibly portray that he is in a happier place than where he is in reality, this could be very optimistic for a potential customer. Because this is a rap genre the audience expectations have been fulfilled because of the dark cover and gothic lettering, similar with Stormzy's cover of gang signs and prayers.

Props list (Work in progress)

During the planning and filming process we have decided to add organza to our prop list in order to make the parts with the blindfold more interesting.