How does this music video show genre?
This video hints at the idea of the focus being on the girls image. Suggesting this video is based towards more of a image/ concept genre. This is done through her being often seen throughout the video and close up on her.
Editing, Cinematography and M-E-S:
How is it creative?
This video is creative as it uses many different editing techniques in order to make the cinematography exciting. It suggests the importance of editing in music videos as the cinematography that is used is very simple, however , they have gained their creative effect through other means, for example, layering images and using a mirroring effect. In my music video I was use similar ideas to make sure the editing is creative, which will thus lead to the video itself being interesting to watch.
How does this music video show genre?
This video shows the genre of performance throughout the video as it always comes back to the band playing even it diverts the attention away from them to show more of a narrative or storyline. This video also uses close ups on instruments and performers to show the focus on the musical element of the video.
Editing, Cinematography and M-E-S:
How is it creative?
This video is creative as the acting that is used within the video fits the upbeat pace of the song. This is important as it allows for the audience to associate what they are seeing with what they are hearing. Furthermore, the way in which lighting is used through M-E-S highlights the acting as well as makes the video more aesthetically pleasing. Furthermore, the contrast between the elements filmed during the day and at night brings creative view to the video and variation. When creating my video I was also use filming during the day and at night to bring some variation to the lighting as well as making sure that different lighting is used to make the M-E-S creative and interesting to the viewer.
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